We turn one of your buy-to-lets into a fully-managed 5-star Airbnb in 30 days. Twelve months later your annual income is at least 30% higher than your buy-to-let baseline, or we refund the cost of furniture and decoration in full.
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b2076c9dc51e13536e87","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-06-06T15:52:03.143Z","updatedAt":"2026-06-06T15:52:45.658Z","__v":0},{"_id":"6a244223294a83d3ee8ee9b0","type":"component","isTemplate":false,"name":"gridRow","content":{"box":{"left":"none","right":"none","top":"none","bottom":"none","bgImage":{"visible":false,"src":"https://perspective.imgix.net/67909d273131c3003b6318e9.png","opacity":100,"focalPoint":{"x":49.07749077490775,"y":91}},"backgroundColor":"linear-gradient(180deg, rgba(255,255,255,1) 42%, RGBA(255, 252, 235, 1) 100%)"},"verticalAlign":"center","framed":true},"campaignId":"69d68d53be69543faac3e7de","components":[{"_id":"6a2669f9145db2de8507fc14","type":"component","isTemplate":false,"name":"gridColumn","content":{"box":{"left":"none","right":"none","top":"small","bottom":"small"},"verticalAlign":"center","framed":false},"parentId":"6a244223294a83d3ee8ee9b0","categoryId":"61af39fa0ff35780165e4faa","sectionId":"679cb57673ca2c9b8023b8da","campaignId":"69d68d53be69543faac3e7de","components":[{"_id":"6a244275c07d8a946145e229","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!DOCTYPE html>\n<html lang="en">\n<head>\n<meta charset="UTF-8">\n<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0">\n<title>ERTE -- Above the Fold (Trust Widget + Form)</title>\n<link rel="preconnect" href="https://fonts.googleapis.com">\n<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>\n<link href="https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600;9..144,700&family=Inter:wght@400;500;600;700;800&family=JetBrains+Mono:wght@400;500;600&display=swap" rel="stylesheet">\n\n<style>\n/* ================================================================\n ERTE -- ABOVE-THE-FOLD: Trust Widget + Form\n - Gallery area renders the REAL Elfsight widgets (one per case).\n - All 4 widgets are mounted in parallel and stacked; only the\n active case is visible. Elfsight handles its own photo nav.\n - Outer widget cycles between cases with auto-play.\n ================================================================ */\n\n*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}\nhtml{-webkit-text-size-adjust:100%}\nbutton{font-family:inherit;cursor:pointer}\n\n:root{\n --navy:#1B1464;\n --navy-2:#2D2487;\n --ink:#0E0B3A;\n --orange:#F4A622;\n --orange-2:#E09510;\n --cream:#FAF9F6;\n --paper:#FFFFFF;\n --line:#ECE9E1;\n --line-2:#E5E2D8;\n --muted:#6E6A7C;\n --muted-2:#8B879A;\n --green:#16a34a;\n --green-soft:#E8F5ED;\n --green-ink:#0F5132;\n --trustpilot:#00B67A;\n --r:18px;\n --rs:12px;\n --rxs:8px;\n --shadow-s:0 1px 2px rgba(16,12,60,.05),0 2px 6px rgba(16,12,60,.04);\n --shadow-m:0 10px 28px rgba(16,12,60,.08),0 2px 6px rgba(16,12,60,.06);\n --shadow-l:0 30px 60px rgba(16,12,60,.14),0 8px 20px rgba(16,12,60,.08);\n --ease:cubic-bezier(.2,.8,.2,1);\n}\n\nhtml,body{background:var(--cream)}\n.erte-af{\n font-family:'Inter',-apple-system,BlinkMacSystemFont,system-ui,sans-serif;\n color:var(--ink);\n padding:24px 16px;\n -webkit-font-smoothing:antialiased;\n background:transparent; /* inherits parent -- set your page bg */\n}\n.erte-af-inner{\n max-width:560px;margin:0 auto;\n}\n\n@keyframes pulse{0%,100%{opacity:1}50%{opacity:.5}}\n@keyframes tw-rise{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:translateY(0)}}\n@keyframes tw-shimmer{0%{background-position:-200% 0}100%{background-position:200% 0}}\n\n/* ================================================================\n TRUST WIDGET CARD\n ================================================================ */\n.tw-card{\n background:var(--paper);\n border:1px solid var(--line);\n border-radius:var(--r);\n overflow:hidden;\n box-shadow:var(--shadow-m);\n display:flex;flex-direction:column;\n transition:box-shadow .4s var(--ease);\n}\n.tw-card:hover{box-shadow:var(--shadow-l)}\n\n/* ---------- Gallery stack (Elfsight widgets) ----------\n Active slot is in flow (position:relative) so the card height\n grows to fit the full Elfsight widget -- pagination, captions,\n all of it. Inactive slots are absolute overlays at opacity 0.\n Background is white so Elfsight's own dark-on-light controls\n (arrows, captions, pagination) stay visible between photo loads. */\n.tw-gal{\n position:relative;\n background:var(--paper);\n min-height:280px;\n}\n\n.tw-slot{\n position:absolute;\n inset:0;\n background:var(--paper);\n opacity:0;\n pointer-events:none;\n transition:opacity .5s var(--ease);\n z-index:1;\n}\n.tw-slot.is-active{\n position:relative;\n opacity:1;\n pointer-events:auto;\n z-index:2;\n}\n\n/* Shimmer skeleton while Elfsight loads */\n.tw-slot-skeleton{\n position:absolute;inset:0;\n background:\n linear-gradient(100deg,\n rgba(0,0,0,0) 30%,\n rgba(0,0,0,0.05) 50%,\n rgba(0,0,0,0) 70%),\n var(--cream);\n background-size:200% 100%;\n animation:tw-shimmer 1.6s linear infinite;\n z-index:0;pointer-events:none;\n transition:opacity .4s var(--ease);\n}\n.tw-slot.has-loaded .tw-slot-skeleton{opacity:0}\n\n/* Elfsight widget container -- natural height, no clipping */\n.tw-slot-elfsight{\n position:relative;z-index:1;\n width:100%;\n min-height:280px;\n}\n.tw-slot-elfsight > div,\n.tw-slot-elfsight iframe{\n width:100% !important;\n max-width:100% !important;\n display:block;\n}\n\n/* Direct image fallback (Saima -- no Elfsight) */\n.tw-slot-img{\n position:relative;z-index:1;\n width:100%;\n aspect-ratio:16/10;\n min-height:280px;\n}\n.tw-slot-img img{\n position:absolute;inset:0;\n width:100%;height:100%;object-fit:cover;\n}\n.tw-slot-img::after{\n content:'';position:absolute;inset:0;pointer-events:none;\n background:\n linear-gradient(to top,rgba(10,8,40,.45) 0%,rgba(10,8,40,0) 45%),\n linear-gradient(to bottom,rgba(10,8,40,.15) 0%,rgba(10,8,40,0) 30%);\n}\n.tw-slot-img-label{\n position:absolute;left:16px;bottom:14px;z-index:2;\n font-size:13px;font-weight:600;color:#fff;\n text-shadow:0 2px 8px rgba(0,0,0,.35);\n}\n\n\n/* ---------- Body ---------- */\n.tw-body{\n padding:16px 20px 18px;\n display:flex;flex-direction:column;gap:12px;\n background:linear-gradient(180deg,var(--paper) 0%,var(--cream) 100%);\n}\n\n/* Trust bar */\n.tw-trustbar{\n display:flex;align-items:center;gap:10px;flex-wrap:wrap;\n}\n.tw-tp{\n display:inline-flex;align-items:center;gap:8px;\n font-size:11.5px;color:var(--muted);\n text-decoration:none;\n transition:opacity .2s var(--ease);\n}\n.tw-tp:hover{opacity:.75}\n.tw-tp-logo{\n display:inline-flex;align-items:center;gap:5px;\n font-weight:700;color:var(--ink);font-size:12px;letter-spacing:-.1px;\n}\n.tw-tp-stars{display:inline-flex;gap:1.5px}\n.tw-tp-star{\n width:14px;height:14px;background:var(--trustpilot);\n display:inline-flex;align-items:center;justify-content:center;\n border-radius:1.5px;\n}\n.tw-tp-excellent{\n font-weight:700;color:var(--trustpilot);font-size:11.5px;\n letter-spacing:.2px;\n}\n.tw-trustbar-tag{\n margin-left:auto;\n font-size:10.5px;font-weight:700;letter-spacing:.6px;\n text-transform:uppercase;color:var(--navy);\n background:rgba(27,20,100,.07);padding:4px 9px;border-radius:99px;\n}\n.tw-case-counter{\n font-family:'JetBrains Mono',ui-monospace,monospace;\n font-size:10.5px;font-weight:600;color:var(--muted);\n letter-spacing:.6px;\n}\n\n/* Review block */\n.tw-rev{animation:tw-rise .4s var(--ease)}\n.tw-rev-row{display:flex;align-items:center;gap:10px;margin-bottom:8px}\n.tw-rev-avatar{\n width:34px;height:34px;border-radius:50%;\n background:linear-gradient(135deg,var(--navy),var(--navy-2));\n color:#fff;display:flex;align-items:center;justify-content:center;\n font-size:12px;font-weight:700;letter-spacing:.3px;flex-shrink:0;\n box-shadow:0 2px 6px rgba(27,20,100,.25);\n}\n.tw-rev-who{flex:1;min-width:0}\n.tw-rev-name{\n font-size:13.5px;font-weight:700;color:var(--ink);\n display:flex;align-items:center;gap:7px;line-height:1.2;\n}\n.tw-rev-meta{font-size:11.5px;color:var(--muted-2);margin-top:2px}\n.tw-verified{\n display:inline-flex;align-items:center;gap:3px;\n font-size:9.5px;font-weight:700;letter-spacing:.4px;\n text-transform:uppercase;color:var(--green-ink);\n background:var(--green-soft);padding:2px 7px;border-radius:99px;\n}\n.tw-rev-stars{display:inline-flex;gap:2px;color:var(--orange)}\n.tw-rev-quote{\n font-family:'Fraunces',Georgia,serif;\n font-size:16px;font-weight:400;line-height:1.45;color:var(--ink);\n letter-spacing:-.1px;text-wrap:pretty;\n}\n.tw-rev-mark{\n font-family:'Fraunces',Georgia,serif;font-size:32px;line-height:0;\n color:var(--orange);margin-right:2px;vertical-align:-8px;font-weight:600;\n}\n.tw-rev-hl{\n display:inline-flex;align-items:center;gap:6px;margin-top:10px;\n font-size:12px;font-weight:600;color:var(--navy);\n background:#fff;border:1px solid var(--line);\n padding:6px 10px;border-radius:99px;box-shadow:var(--shadow-s);\n}\n.tw-rev-hl svg{color:var(--green)}\n\n/* Case navigator */\n.tw-nav{\n display:flex;flex-direction:column;align-items:center;gap:10px;\n padding-top:14px;margin-top:4px;border-top:1px solid var(--line);\n}\n.tw-nav-row{\n display:flex;align-items:center;justify-content:center;\n gap:14px;width:100%;\n}\n.tw-nav-arrow{\n width:36px;height:36px;border-radius:50%;\n border:1px solid var(--line);background:#fff;color:var(--navy);\n display:flex;align-items:center;justify-content:center;\n transition:all .25s var(--ease);padding:0;flex-shrink:0;\n box-shadow:0 1px 2px rgba(16,12,60,.04);\n}\n.tw-nav-arrow:hover{\n background:var(--navy);color:#fff;border-color:var(--navy);\n transform:translateY(-1px);box-shadow:0 6px 16px rgba(27,20,100,.22);\n}\n.tw-nav-arrow:active{transform:translateY(0)}\n.tw-nav-name{\n flex:1;font-family:'Fraunces',Georgia,serif;\n font-size:13px;font-weight:500;font-style:italic;\n color:var(--muted);letter-spacing:.1px;text-align:center;\n min-width:0;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;\n animation:tw-rise .4s var(--ease);\n}\n.tw-nav-name b{\n color:var(--ink);font-style:normal;font-weight:600;\n font-family:'Inter',sans-serif;\n}\n.tw-nav-dots{display:flex;align-items:center;gap:8px}\n.tw-nav-dot{\n position:relative;width:9px;height:9px;padding:0;border:none;\n border-radius:50%;background:#D8D4C8;overflow:visible;\n transition:all .35s var(--ease);\n}\n.tw-nav-dot:hover{background:var(--navy-2);transform:scale(1.15)}\n.tw-nav-dot.is-active{\n width:28px;height:9px;border-radius:99px;\n background:var(--line-2);overflow:hidden;\n}\n.tw-nav-fill{\n position:absolute;inset:0;\n background:linear-gradient(90deg,var(--navy),var(--orange));\n transform:scaleX(0);transform-origin:left center;border-radius:99px;\n transition:transform 0s linear;\n}\n.tw-nav-dot.is-active .tw-nav-fill.is-playing{\n transform:scaleX(1);\n transition:transform var(--fill-duration,10s) linear;\n}\n\n/* ================================================================\n RESPONSIVE\n ================================================================ */\n@media(max-width:560px){\n .erte-af{padding:16px 8px}\n .tw-body{padding:14px 16px 16px;gap:10px}\n .tw-rev-quote{font-size:14.5px}\n .tw-trustbar-tag{font-size:9.5px;padding:3px 8px}\n .tw-slot-elfsight,.tw-slot-img{min-height:240px}\n}\n</style>\n</head>\n\n<body>\n\n<section class="erte-af">\n <div class="erte-af-inner">\n\n <div class="tw-card" id="tw-card">\n\n <!-- Gallery: 4 stacked slots, one per case (only active is visible) -->\n <div class="tw-gal" id="tw-gal">\n\n <!-- Case 1: Azim -- Elfsight Before/After | 68 Cressingham -->\n <div class="tw-slot is-active" data-idx="0">\n <div class="tw-slot-skeleton"></div>\n <div class="tw-slot-elfsight">\n <div class="elfsight-app-46e78f4e-3db8-4f8e-81a5-ad27f4950615"></div>\n </div>\n </div>\n\n <!-- Case 2: Saima -- no Elfsight, direct photo -->\n <div class="tw-slot" data-idx="1">\n <div class="tw-slot-img">\n <img src="https://assets.cdn.filesafe.space/RJEXX2KGpKiTkVUUOGDr/media/69b460d3fc5128ba3879af12.jpg" alt="Saima's managed property">\n <div class="tw-slot-img-label">One of Saima's 9 managed properties</div>\n </div>\n </div>\n\n <!-- Case 3: ADI Ltd -- Elfsight Photo Gallery | 67 Hilltop Road -->\n <div class="tw-slot" data-idx="2">\n <div class="tw-slot-skeleton"></div>\n <div class="tw-slot-elfsight">\n <div class="elfsight-app-6fe6e688-27f8-4734-9483-0fe069ab7702"></div>\n </div>\n </div>\n\n <!-- Case 4: Jessica -- Elfsight Before/After | Flat 37 -->\n <div class="tw-slot" data-idx="3">\n <div class="tw-slot-skeleton"></div>\n <div class="tw-slot-elfsight">\n <div class="elfsight-app-d751b515-a017-42b6-a0f2-676abf8afc5e"></div>\n </div>\n </div>\n\n </div>\n\n <div class="tw-body">\n <div class="tw-trustbar">\n <a class="tw-tp" href="https://www.trustpilot.com/review/erteproperties.co.uk" target="_blank" rel="noopener" aria-label="Read our verified reviews on Trustpilot">\n <span class="tw-tp-logo">\n <svg viewBox="0 0 24 24" width="14" height="14"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z" fill="#00B67A"/></svg>\n Trustpilot\n </span>\n <span class="tw-tp-stars" aria-label="5 out of 5 stars">\n <span class="tw-tp-star"><svg viewBox="0 0 24 24" width="10" height="10" fill="#fff"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z"/></svg></span>\n <span class="tw-tp-star"><svg viewBox="0 0 24 24" width="10" height="10" fill="#fff"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z"/></svg></span>\n <span class="tw-tp-star"><svg viewBox="0 0 24 24" width="10" height="10" fill="#fff"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z"/></svg></span>\n <span class="tw-tp-star"><svg viewBox="0 0 24 24" width="10" height="10" fill="#fff"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z"/></svg></span>\n <span class="tw-tp-star"><svg viewBox="0 0 24 24" width="10" height="10" fill="#fff"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z"/></svg></span>\n </span>\n <span class="tw-tp-excellent">Excellent</span>\n </a>\n <span class="tw-trustbar-tag" id="tw-trustbar-tag">Long-let → Short-let</span>\n <span class="tw-case-counter" id="tw-gal-count" aria-label="Case counter">01 / 04</span>\n </div>\n\n <div class="tw-rev">\n <div class="tw-rev-row">\n <div class="tw-rev-avatar" id="tw-rev-avatar">AM</div>\n <div class="tw-rev-who">\n <div class="tw-rev-name">\n <span id="tw-rev-name">Azim M.</span>\n <span class="tw-verified">\n <svg width="11" height="11" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="3.5" stroke-linecap="round" stroke-linejoin="round"><polyline points="20 6 9 17 4 12"/></svg>\n Verified\n </span>\n </div>\n <div class="tw-rev-meta" id="tw-rev-meta">Reading · 5 Bed House · 2 months ago</div>\n </div>\n <span class="tw-rev-stars" id="tw-rev-stars"></span>\n </div>\n <p class="tw-rev-quote">\n <span class="tw-rev-mark">“</span><span id="tw-rev-quote">…</span>\n </p>\n <div class="tw-rev-hl" id="tw-rev-hl">\n <svg width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><polyline points="20 6 9 17 4 12"/></svg>\n <span id="tw-rev-hl-text">Booked solid through summer</span>\n </div>\n </div>\n\n <div class="tw-nav">\n <div class="tw-nav-row">\n <button class="tw-nav-arrow" id="tw-nav-prev" aria-label="Previous case study">\n <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.2" stroke-linecap="round" stroke-linejoin="round"><polyline points="15 18 9 12 15 6"/></svg>\n </button>\n <div class="tw-nav-name" id="tw-nav-name"><b>Azim M.</b> <span>· 5 Bed House</span></div>\n <button class="tw-nav-arrow" id="tw-nav-next" aria-label="Next case study">\n <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.2" stroke-linecap="round" stroke-linejoin="round"><polyline points="9 18 15 12 9 6"/></svg>\n </button>\n </div>\n <div class="tw-nav-dots" id="tw-nav-dots"></div>\n </div>\n </div>\n </div>\n </div>\n</section>\n\n<!-- Elfsight platform -- loads once, initializes every widget on the page -->\n<script src="https://elfsightcdn.com/platform.js" async></script>\n\n<script>\n/* ================================================================\n CASE STUDIES \\u2014 4 real cases, each tied to its Elfsight widget\n (mounted above) or a direct image (Saima).\n Auto-plays between cases; Elfsight handles internal photo nav.\n ================================================================ */\nconst CASES = [\n {\n name: "Azim M.",\n initials: "AM",\n propertyType: "5 Bed House",\n location: "Reading",\n when: "2 months ago",\n stars: 5,\n quote: "Emerson helped us transition from a long term to a short term rental. The property is booking till July / August already.",\n highlight: "Booked solid through summer",\n tag: "Long-let \\u2192 Short-let",\n },\n {\n name: "Saima I.",\n initials: "SI",\n propertyType: "9 Properties + HMO",\n location: "Reading",\n when: "3 months ago",\n stars: 5,\n quote: "Emerson manages 9 properties including an HMO with full compliance. Fully transparent with all costs. Excellent throughout.",\n highlight: "9 properties, zero compliance stress",\n tag: "Portfolio + HMO",\n },\n {\n name: "ADI Ltd",\n initials: "AL",\n propertyType: "10 Bed House",\n location: "Reading",\n when: "5 weeks ago",\n stars: 5,\n quote: "Literally the best out there. Takes on management from an owner's perspective. Analytical recommendations set him apart.",\n highlight: "Hands-on ownership mindset",\n tag: "Full service",\n },\n {\n name: "Jessica W.",\n initials: "JW",\n propertyType: "1 Bed Flat",\n location: "Reading",\n when: "7 months ago",\n stars: 5,\n quote: "Running as an Airbnb for 7 months now. Making a higher return than our buy-to-let alternative, maintaining a high standard. Super happy.",\n highlight: "Higher return than buy-to-let",\n tag: "Beating BTL",\n },\n];\n\nconst CASE_INTERVAL = 10000; // 10s per case \\u2014 enough time to see the Elfsight widget\n\n/* State */\nlet caseIdx = 0;\nlet isHover = false;\nlet caseTimer;\n\n/* Refs */\nconst $card = document.getElementById('tw-card');\nconst $gal = document.getElementById('tw-gal');\nconst $slots = document.querySelectorAll('.tw-slot');\nconst $count = document.getElementById('tw-gal-count');\nconst $tag = document.getElementById('tw-trustbar-tag');\nconst $avatar = document.getElementById('tw-rev-avatar');\nconst $revName = document.getElementById('tw-rev-name');\nconst $revMeta = document.getElementById('tw-rev-meta');\nconst $revStars = document.getElementById('tw-rev-stars');\nconst $revQuote = document.getElementById('tw-rev-quote');\nconst $revHlTxt = document.getElementById('tw-rev-hl-text');\nconst $navPrev = document.getElementById('tw-nav-prev');\nconst $navNext = document.getElementById('tw-nav-next');\nconst $navName = document.getElementById('tw-nav-name');\nconst $navDots = document.getElementById('tw-nav-dots');\n\n/* Init stars once (all 5 for every case) */\nfunction starMarkup() {\n let s = '';\n for (let i = 0; i < 5; i++) {\n s += `<svg width="14" height="14" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z"/></svg>`;\n }\n return s;\n}\n\n/* Render dots */\nfunction renderDots() {\n $navDots.innerHTML = '';\n CASES.forEach((_, i) => {\n const dot = document.createElement('button');\n dot.className = 'tw-nav-dot' + (i === caseIdx ? 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Airbnb, Booking.com, VRBO, Expedia and more.
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"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T15:54:36.381Z","updatedAt":"2026-06-06T15:54:38.215Z","__v":0},{"_id":"6a244223294a83d3ee8eea94","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!DOCTYPE html>\n<html lang="en">\n<head>\n <meta charset="UTF-8" />\n <meta name="viewport" content="width=device-width, initial-scale=1.0"/>\n <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;700&display=swap" rel="stylesheet"/>\n <style>\n *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n body {\n background-color: #ffffff;\n color: #000000;\n font-family: 'Roboto', sans-serif;\n font-weight: 300;\n }\n\n .section {\n background-color: #fdf8f2;\n padding: 72px 24px 80px;\n max-width: 100%;\n }\n\n .inner {\n max-width: 900px;\n margin: 0 auto;\n }\n\n /* Badge */\n .badge-wrap {\n display: flex;\n justify-content: center;\n margin-bottom: 28px;\n opacity: 0;\n transform: translateY(10px);\n animation: fadeUp 600ms ease forwards;\n animation-delay: 50ms;\n }\n\n .badge {\n display: inline-flex;\n align-items: center;\n gap: 6px;\n background-color: #fde8d8;\n color: #c0510e;\n font-size: 12px;\n font-weight: 700;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n padding: 6px 14px;\n border-radius: 9999px;\n }\n\n .badge-star {\n font-size: 11px;\n }\n\n /* Heading */\n .heading {\n text-align: center;\n font-size: clamp(36px, 5vw, 56px);\n font-weight: 700;\n color: #1a1a2e;\n line-height: 1.2;\n margin-bottom: 48px;\n opacity: 0;\n transform: translateY(10px);\n animation: fadeUp 600ms ease forwards;\n animation-delay: 100ms;\n }\n\n /* Two-column layout */\n .content-grid {\n display: grid;\n grid-template-columns: 1fr;\n gap: 40px;\n }\n\n @media (min-width: 720px) {\n .content-grid {\n grid-template-columns: 3fr 2fr;\n gap: 48px;\n align-items: start;\n }\n }\n\n /* Left: body copy */\n .body-copy {\n display: flex;\n flex-direction: column;\n gap: 24px;\n }\n\n .body-copy p {\n font-size: 18px;\n font-weight: 300;\n color: #2a2a2a;\n line-height: 1.75;\n opacity: 0;\n transform: translateY(10px);\n animation: fadeUp 600ms ease forwards;\n }\n\n .body-copy p:nth-child(1) { animation-delay: 150ms; }\n .body-copy p:nth-child(2) { animation-delay: 200ms; }\n .body-copy p:nth-child(3) { animation-delay: 250ms; }\n .body-copy p:nth-child(4) { animation-delay: 300ms; }\n\n .body-copy strong {\n font-weight: 700;\n color: #1a1a2e;\n }\n\n /* Right: callout card */\n .callout-card {\n background: #ffffff;\n border-left: 4px solid #c0510e;\n border-radius: 4px;\n padding: 28px 28px 28px 24px;\n box-shadow: 0 8px 32px rgba(0,0,0,0.08);\n opacity: 0;\n transform: translateY(10px);\n animation: fadeUp 600ms ease forwards;\n animation-delay: 200ms;\n }\n\n .callout-card p {\n font-size: 18px;\n font-weight: 700;\n font-style: italic;\n color: #1a1a2e;\n line-height: 1.7;\n }\n\n @keyframes fadeUp {\n to {\n opacity: 1;\n transform: translateY(0);\n }\n }\n </style>\n</head>\n<body>\n <section class="section">\n <div class="inner">\n\n <!-- Badge -->\n <div class="badge-wrap">\n <span class="badge">\n <span class="badge-star">★</span>\n THE REALITY IN 2026\n </span>\n </div>\n\n <!-- Heading -->\n <h2 class="heading">\n The numbers most landlords<br/>\n have stopped looking at.\n </h2>\n\n <!-- Grid -->\n <div class="content-grid">\n\n <!-- Left: body copy -->\n <div class="body-copy">\n <p>\n Section 24 took the tax relief. The Renters' Rights Act took the Section 21 notice. None of those changes stop a landlord from earning more. They only stop a <strong>buy-to-let</strong> landlord from earning more.\n </p>\n <p>\n And there's a quieter problem most portfolio landlords never quite name. You found a good long-term tenant. They've been there three, four, five years. So you barely touched the rent. Maybe a 1 or 2% bump across the whole tenancy, because peace of mind was worth more than another £300 a month.\n </p>\n <p>\n The trouble is, the gap to market rent compounds. On a typical 3-bed in the South East with a long-term tenant, you're likely under-charging by about <strong> £4,000 a year </strong>. Across a three-property portfolio on the same pattern, roughly <strong>£12,000 a year</strong>. It doesn't show up in any report. Over the years you hold the rent, it adds up to more than most landlords realise.\n </p>\n <p>\n When that tenant finally leaves—they always do, often to buy their own home—you’ll have an empty property and a market to re-let. You gave up the income. You still got the void.\n </p>\n </div>\n\n <!-- Right: callout card -->\n <div class="callout-card">\n <p>Around £4,000 a year per property under-charged on long tenancies. On a three-property portfolio, roughly £12,000 a year. Before EPC works. Before a single short-let booking.</p>\n </div>\n\n </div>\n </div>\n </section>\n</body>\n</html>\n","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"65eb072f9671ba48e6c8390b","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-06-06T15:52:03.782Z","updatedAt":"2026-06-06T15:54:54.964Z","__v":0},{"_id":"6a2442df998f169c4fc78532","type":"component","isTemplate":false,"name":"button","content":{"buttonType":"button","box":{"bottom":"xLarge","top":"xLarge","right":"large","left":"large"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"linking":{"isInternal":true},"size":"small","align":"center","text":"Klick mich!","borderRadius":"minor","plainText":"Get my free Holiday Let Report","clickId":"button_click_vsbyfa","animation":"","wysiwygHtml":"Get my free Holiday Let Report
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T15:55:11.819Z","updatedAt":"2026-06-06T15:55:16.850Z","__v":0},{"_id":"6a2442f48aa825d1a52f15c2","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!DOCTYPE html>\n<html lang="en">\n<head>\n <meta charset="UTF-8" />\n <meta name="viewport" content="width=device-width, initial-scale=1.0"/>\n <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;700&display=swap" rel="stylesheet"/>\n <style>\n *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n body {\n background-color: #ffffff;\n color: #000000;\n font-family: 'Roboto', sans-serif;\n font-weight: 300;\n }\n\n .section {\n padding: 64px 24px;\n max-width: 1100px;\n margin: 0 auto;\n text-align: center;\n }\n\n .badge {\n display: inline-flex;\n align-items: center;\n gap: 6px;\n background-color: #fde8de;\n color: #c0522a;\n font-size: 12px;\n font-weight: 700;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n padding: 6px 14px;\n border-radius: 9999px;\n margin-bottom: 20px;\n }\n\n .badge-star {\n color: #c0522a;\n font-size: 11px;\n }\n\n .headline {\n font-size: 48px;\n font-weight: 700;\n color: #1a1a2e;\n line-height: 1.15;\n margin-bottom: 48px;\n text-align: center;\n }\n\n .cards {\n display: grid;\n grid-template-columns: repeat(4, 1fr);\n gap: 20px;\n text-align: left;\n }\n\n @media (max-width: 900px) {\n .cards {\n grid-template-columns: repeat(2, 1fr);\n }\n .headline {\n font-size: 36px;\n }\n }\n\n @media (max-width: 520px) {\n .cards {\n grid-template-columns: 1fr;\n }\n .headline {\n font-size: 28px;\n }\n }\n\n .card {\n background: #ffffff;\n border: 1px solid #e8e8e8;\n border-radius: 12px;\n padding: 28px 24px 32px;\n box-shadow: 0 4px 18px rgba(0,0,0,0.07);\n display: flex;\n flex-direction: column;\n gap: 14px;\n }\n\n .card-icon {\n font-size: 32px;\n line-height: 1;\n }\n\n .card-title {\n font-size: 18px;\n font-weight: 700;\n color: #000000;\n line-height: 1.3;\n }\n\n .card-body {\n font-size: 15px;\n font-weight: 300;\n color: #444444;\n line-height: 1.65;\n }\n\n /* Animations */\n @keyframes fadeUp {\n from { opacity: 0; transform: translateY(10px); }\n to { opacity: 1; transform: translateY(0); }\n }\n\n .anim {\n opacity: 0;\n animation: fadeUp 600ms ease forwards;\n }\n\n .d1 { animation-delay: 50ms; }\n .d2 { animation-delay: 100ms; }\n .d3 { animation-delay: 150ms; }\n .d4 { animation-delay: 200ms; }\n .d5 { animation-delay: 250ms; }\n .d6 { animation-delay: 300ms; }\n .d7 { animation-delay: 350ms; }\n </style>\n</head>\n<body>\n <div class="section">\n <div class="badge anim d1">\n <span class="badge-star">★</span> WHAT CHANGES\n </div>\n <h2 class="headline anim d2">What changes the day you hand us the keys.</h2>\n <div class="cards">\n\n <div class="card anim d3">\n <div class="card-icon">📈</div>\n <div class="card-title">30%+ more income, year one</div>\n <div class="card-body">Measured against your buy-to-let baseline. If we miss the 30% uplift, we refund the cost of furniture and decoration in full.</div>\n </div>\n\n <div class="card anim d4">\n <div class="card-icon">🛡️</div>\n <div class="card-title">More control of your asset</div>\n <div class="card-body">Daily inspections. Inventory tracked. CCTV, noise monitors, neighbour-considerate operations. You see the condition of the property at all times.</div>\n </div>\n\n <div class="card anim d5">\n <div class="card-icon">🏡</div>\n <div class="card-title">Use it yourself when you want</div>\n <div class="card-body">Family reunion, summer week, friends in town. Block out the dates on the dashboard. Your property, your call.</div>\n </div>\n\n <div class="card anim d6">\n <div class="card-icon">📋</div>\n <div class="card-title">Compliance handled</div>\n <div class="card-body">Licensing, safety certificates, EPC, council requirements. We manage it. The paperwork in one place. Your accountant gets a dashboard.</div>\n </div>\n\n </div>\n </div>\n</body>\n</html>\n","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"65eb072f9671ba48e6c8390b","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-06-06T15:55:32.987Z","updatedAt":"2026-06-06T15:55:38.561Z","__v":0},{"_id":"6a244308e007db5541b75d11","type":"component","isTemplate":false,"name":"button","content":{"buttonType":"button","box":{"bottom":"xLarge","top":"none","right":"large","left":"large"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"linking":{"isInternal":true},"size":"small","align":"center","text":"Klick mich!","borderRadius":"minor","plainText":"Get my free Holiday Let Report","clickId":"button_click_us8j5q","animation":"","wysiwygHtml":"Get my free Holiday Let Report
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T15:55:52.107Z","updatedAt":"2026-06-06T15:56:00.307Z","__v":0},{"_id":"6a244321998f169c4fc7862c","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!DOCTYPE html>\n<html lang="en">\n<head>\n <meta charset="UTF-8" />\n <meta name="viewport" content="width=device-width, initial-scale=1.0"/>\n <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;700&display=swap" rel="stylesheet"/>\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n }\n\n body {\n background-color: #ffffff;\n font-family: 'Roboto', sans-serif;\n display: flex;\n justify-content: center;\n align-items: center;\n min-height: 100vh;\n padding: 24px;\n }\n\n @keyframes fadeSlideUp {\n from {\n opacity: 0;\n transform: translateY(10px);\n }\n to {\n opacity: 1;\n transform: translateY(0);\n }\n }\n\n .badge {\n display: inline-flex;\n align-items: center;\n gap: 8px;\n background-color: #FFF0E6;\n color: #F47B30;\n font-family: 'Roboto', sans-serif;\n font-weight: 700;\n font-size: 13px;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n padding: 12px 24px;\n border-radius: 9999px;\n box-shadow: 0 4px 12px rgba(244, 123, 48, 0.12);\n opacity: 0;\n transform: translateY(10px);\n animation: fadeSlideUp 600ms ease forwards;\n animation-delay: 100ms;\n white-space: nowrap;\n }\n\n .badge .star {\n font-size: 13px;\n line-height: 1;\n }\n </style>\n</head>\n<body>\n <div class="badge">\n <span class="star">★</span>\n WHY ERTE EXISTS\n </div>\n</body>\n</html>","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"65eb072f9671ba48e6c8390b","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-06-06T15:56:17.713Z","updatedAt":"2026-06-06T15:56:23.325Z","__v":0},{"_id":"6a244331e3d0aaa6d9a0a81d","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"xLarge","top":"xLarge","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"center","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"We've watched too many good landlords get burned","wysiwygHtml":"I started our Holiday Let Management Company in 2022, after watching too many landlords I respect lose control of properties they'd looked after for years. They were good people. They wanted a long-term tenant and a fair return. The rules changed underneath them. The tenants they trusted didn't always treat the place the way they had.
At the same time, I kept staying in Airbnbs as a guest and finding accommodation that didn't quite feel like a home. A box, a bed, a passcode. Nothing about the place suggested anyone actually wanted you there.
I thought there was a way to solve both problems at the same time. Run the property to a 5-star standard for the guest. Run the operation to a professional standard for the owner. Take the work off the landlord. Take the chaos out of short-letting. Make the asset earn what it should.
Three years and 3,000+ guests later, we've done exactly that across studio flats, blocks of flats and houses up to 10 bedrooms, in Reading , London and the South East, with new postcodes opening through 2026. The model works. The guarantee on the next page is the proof we'll put it in writing.
Emerson Tenas
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b163f0184c1c0536c1c4","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-06-06T15:57:35.217Z","updatedAt":"2026-06-06T15:58:41.665Z","__v":0,"parentId":"6a244371e007db5541b75de5"}],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"gridColumn","createdAt":"2026-06-06T15:57:37.892Z","updatedAt":"2026-06-06T15:57:37.919Z","__v":1}],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"gridRow","createdAt":"2026-06-06T15:57:37.875Z","updatedAt":"2026-06-06T15:57:37.901Z","__v":1},{"_id":"6a2443f4b4378daff0cbc11a","type":"component","isTemplate":false,"name":"button","content":{"buttonType":"button","box":{"bottom":"xLarge","top":"none","right":"large","left":"large"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"linking":{"isInternal":true},"size":"small","align":"center","text":"Klick mich!","borderRadius":"minor","plainText":"Get my free Holiday Let Report","clickId":"button_click_5dsj9f","animation":"","wysiwygHtml":"Get my free Holiday Let Report
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T15:59:48.780Z","updatedAt":"2026-06-06T15:59:57.620Z","__v":0},{"_id":"6a24440d1185c8a5ccfd4411","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!DOCTYPE html>\n<html lang="en">\n<head>\n <meta charset="UTF-8" />\n <meta name="viewport" content="width=device-width, initial-scale=1.0"/>\n <title>The Plan</title>\n <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;700&display=swap" rel="stylesheet"/>\n <style>\n *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n body {\n background-color: #ffffff;\n color: #000000;\n font-family: 'Roboto', sans-serif;\n font-weight: 300;\n }\n\n .section {\n background-color: #ffffff;\n padding: 72px 24px 80px;\n text-align: center;\n }\n\n /* Badge */\n .badge {\n display: inline-flex;\n align-items: center;\n gap: 6px;\n background-color: #fde8df;\n color: #c0522a;\n font-size: 12px;\n font-weight: 700;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n padding: 6px 16px;\n border-radius: 9999px;\n margin-bottom: 28px;\n opacity: 0;\n transform: translateY(10px);\n animation: fadeUp 600ms ease forwards;\n animation-delay: 50ms;\n }\n\n .badge-star {\n font-size: 13px;\n color: #c0522a;\n }\n\n /* Headline */\n .headline {\n font-size: clamp(32px, 5vw, 52px);\n font-weight: 700;\n color: #0d1b2a;\n line-height: 1.2;\n max-width: 700px;\n margin: 0 auto 48px;\n font-family: Georgia, 'Times New Roman', serif;\n opacity: 0;\n transform: translateY(10px);\n animation: fadeUp 600ms ease forwards;\n animation-delay: 100ms;\n }\n\n /* Cards grid */\n .cards {\n display: grid;\n grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));\n gap: 20px;\n max-width: 1000px;\n margin: 0 auto;\n text-align: left;\n }\n\n .card {\n background: #ffffff;\n border: 1px solid #e8e8e8;\n border-radius: 12px;\n padding: 32px 28px 36px;\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.06);\n opacity: 0;\n transform: translateY(10px);\n animation: fadeUp 600ms ease forwards;\n }\n\n .card:nth-child(1) { animation-delay: 150ms; }\n .card:nth-child(2) { animation-delay: 200ms; }\n .card:nth-child(3) { animation-delay: 250ms; }\n\n /* Step number badge */\n .step-num {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n width: 40px;\n height: 40px;\n background-color: #0d1b2a;\n color: #ffffff;\n font-size: 16px;\n font-weight: 700;\n border-radius: 8px;\n margin-bottom: 20px;\n font-family: 'Roboto', sans-serif;\n }\n\n .card-title {\n font-size: 20px;\n font-weight: 700;\n color: #0d1b2a;\n margin-bottom: 12px;\n font-family: Georgia, 'Times New Roman', serif;\n line-height: 1.3;\n }\n\n .card-body {\n font-size: 15px;\n font-weight: 300;\n color: #444444;\n line-height: 1.7;\n }\n\n @keyframes fadeUp {\n to {\n opacity: 1;\n transform: translateY(0);\n }\n }\n\n @media (max-width: 640px) {\n .cards {\n grid-template-columns: 1fr;\n }\n }\n </style>\n</head>\n<body>\n <section class="section">\n <div class="badge">\n <span class="badge-star">★</span> THE PLAN\n </div>\n\n <h2 class="headline">Three steps. Thirty days. One property at a time.</h2>\n\n <div class="cards">\n <!-- Card 1 -->\n <div class="card">\n <div class="step-num">1</div>\n <div class="card-title">Tell us your postcode.</div>\n <p class="card-body">We pull the local short-let data for your specific postcode, look at the property mix, and send back a Holiday Let Report within 24 hours. You see projected monthly income, the cost vs return against your current rent, and a recommended strategy.</p>\n </div>\n\n <!-- Card 2 -->\n <div class="card">\n <div class="step-num">2</div>\n <div class="card-title">We refurbish, furnish and launch.</div>\n <p class="card-body">If your property is a fit, we run the 30-day switch. Furniture, decoration, photography, listing, pricing, compliance paperwork, and live across 35+ channels. You make no trips. You answer no guest messages. You do not buy a single curtain.</p>\n </div>\n\n <!-- Card 3 -->\n <div class="card">\n <div class="step-num">3</div>\n <div class="card-title">You watch the income rise.</div>\n <p class="card-body">Twelve months later, your annual income is at least 30% higher than your buy-to-let baseline. If it isn't, we refund the cost of the furniture and decoration in full. The 30% uplift is the floor, not the ceiling.</p>\n </div>\n </div>\n </section>\n</body>\n</html>\n","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"65eb072f9671ba48e6c8390b","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-06-06T16:00:13.922Z","updatedAt":"2026-06-06T16:00:19.435Z","__v":0},{"_id":"6a24441f444d969cdf7038e5","type":"component","isTemplate":false,"name":"button","content":{"buttonType":"button","box":{"bottom":"xLarge","top":"none","right":"large","left":"large"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"linking":{"isInternal":true},"size":"small","align":"center","text":"Klick mich!","borderRadius":"minor","plainText":"Get my free Holiday Let Report","clickId":"button_click_1uyv9x","animation":"","wysiwygHtml":"Get my free Holiday Let Report
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T16:00:31.953Z","updatedAt":"2026-06-06T16:00:36.242Z","__v":0},{"_id":"6a244433adc19756af68bc4e","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!DOCTYPE html>\n<html lang="en">\n<head>\n<meta charset="UTF-8">\n<meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover">\n<title>ERTE · Case Study 01 · Azim Malik</title>\n<link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800;900&family=Playfair+Display:wght@700;800&display=swap" rel="stylesheet">\n<style>\n/* ============================================================\n SHARED CSS · paste this <style> block ONCE in your landing <head>\n (same CSS works for all 4 case 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Long term let to serviced accommodation in under 30 days. Calendar filling 4 months ahead on real, paying nights.\n </p>\n </header>\n\n <div class="cs-grid">\n\n <div class="cs-photo">\n <div class="cs-photo-head">\n <div class="cs-photo-label">Before · After</div>\n <div class="cs-photo-title">From tired long term let to guest-ready home</div>\n <div class="cs-photo-sub">Drag the slider to reveal the transformation</div>\n </div>\n <div class="cs-photo-widget">\n <div class="elfsight-app-46e78f4e-3db8-4f8e-81a5-ad27f4950615" data-elfsight-app-lazy></div>\n </div>\n </div>\n\n <div class="cs-content">\n\n <div class="cs-review">\n <div class="cs-review-top">\n <div class="cs-review-author">\n <div class="cs-review-avatar">AM</div>\n <div>\n <div class="cs-review-name">Azim Malik</div>\n <div class="cs-review-meta">5 Bed Property Owner</div>\n </div>\n </div>\n <div class="cs-review-stars">★★★★★</div>\n </div>\n <h3 class="cs-review-title">"We Have a 5 Bed Property"</h3>\n <p class="cs-review-body">\n Emerson helped us <span class="hl">transition from a long term to a short term rental.</span> We were anxious about the new laws on no fault evictions. <span class="hl">The property is booking till July August already.</span>\n </p>\n <div class="cs-review-tag">\n <svg viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z"/></svg>\n Verified Trustpilot Review\n </div>\n </div>\n\n <div class="cs-description">\n <div class="cs-description-label">What we did for Azim</div>\n <h4 class="cs-description-title">A fragile portfolio, made bookable in 30 days</h4>\n <p class="cs-description-body">\n Azim had a five bed sitting under a long term let. With the <strong>Renters' Rights Bill</strong> and the end of no-fault evictions rewriting the rules underneath him, the whole portfolio felt fragile. We switched the property to serviced accommodation in <strong>under 30 days</strong>. Furnished and photographed it to a 5-star standard, listed it across <strong>35+ booking platforms</strong>, and built a live calendar he can see for himself. He's now <strong>booked through July and August</strong> on real, paying nights.\n </p>\n </div>\n\n </div>\n </div>\n\n <div class="cs-widget-block">\n <div class="cs-widget-head">\n <div class="cs-widget-text">\n <div class="cs-widget-label">His live booking calendar</div>\n <h3 class="cs-widget-title">Don't trust us. Look at the calendar.</h3>\n <p class="cs-widget-sub">\n Live Airbnb booking calendar pulled straight from Azim's listing. Every filled day is a confirmed, paying guest. No staged screenshots, no cherry picking.\n </p>\n </div>\n <div class="cs-widget-badge"><span class="pulse"></span> Live Now</div>\n </div>\n <div class="cs-widget-frame">\n <div class="elfsight-app-b0cbb668-7b19-4f0f-ae63-25f903920a67" data-elfsight-app-lazy></div>\n </div>\n </div>\n\n <div class="cs-stats">\n <div class="cs-stat"><div class="cs-stat-num">90%+</div><div class="cs-stat-label">Average Occupancy</div></div>\n <div class="cs-stat"><div class="cs-stat-num">4+</div><div class="cs-stat-label">Months Booked Ahead</div></div>\n <div class="cs-stat"><div class="cs-stat-num">5★</div><div class="cs-stat-label">Average Guest Rating</div></div>\n </div>\n\n</section>\n<script src="https://elfsightcdn.com/platform.js" async></script>\n</body>\n</html>","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"65eb072f9671ba48e6c8390b","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-06-06T16:00:51.740Z","updatedAt":"2026-06-06T18:07:43.809Z","__v":0},{"_id":"6a244446544b04a5700aa77f","type":"component","isTemplate":false,"name":"button","content":{"buttonType":"button","box":{"bottom":"none","top":"none","right":"large","left":"large"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"linking":{"isInternal":true},"size":"small","align":"center","text":"Klick mich!","borderRadius":"minor","plainText":"Get my free Holiday Let Report","clickId":"button_click_pa67we","animation":"","wysiwygHtml":"Get my free Holiday Let Report
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T16:01:10.129Z","updatedAt":"2026-06-06T16:01:15.379Z","__v":0},{"_id":"6a244223294a83d3ee8eea9a","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!DOCTYPE html>\n<html lang="en">\n<head>\n <meta charset="UTF-8" />\n <meta name="viewport" content="width=device-width, initial-scale=1.0"/>\n <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;700&display=swap" rel="stylesheet"/>\n <style>\n *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n body {\n font-family: 'Roboto', sans-serif;\n background-color: #ffffff;\n color: #000000;\n }\n\n .section {\n max-width: 1100px;\n margin: 0 auto;\n padding: 72px 24px 64px;\n text-align: center;\n }\n\n /* Badge */\n .badge {\n display: inline-flex;\n align-items: center;\n gap: 6px;\n background-color: #fff5ec;\n border: 1px solid #f5c9a0;\n border-radius: 9999px;\n padding: 6px 18px;\n font-size: 12px;\n font-weight: 700;\n letter-spacing: 0.12em;\n color: #e07b2a;\n text-transform: uppercase;\n margin-bottom: 28px;\n }\n\n .badge-star {\n color: #e07b2a;\n font-size: 13px;\n }\n\n /* Headline */\n .headline {\n font-family: Georgia, 'Times New Roman', serif;\n font-size: clamp(36px, 5vw, 64px);\n font-weight: 700;\n color: #1a2340;\n line-height: 1.15;\n margin-bottom: 28px;\n letter-spacing: -0.5px;\n }\n\n .headline em {\n font-style: italic;\n font-weight: 700;\n }\n\n /* Body text */\n .body-text {\n font-size: 18px;\n font-weight: 300;\n color: #333333;\n line-height: 1.75;\n max-width: 720px;\n margin: 0 auto 52px;\n }\n\n /* Cards grid */\n .cards {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 20px;\n margin-bottom: 32px;\n text-align: left;\n }\n\n @media (max-width: 768px) {\n .cards {\n grid-template-columns: 1fr;\n }\n }\n\n .card {\n background: #ffffff;\n border: 1px solid #e8e8e8;\n border-radius: 12px;\n padding: 40px 32px 40px;\n box-shadow: 0 4px 18px rgba(0,0,0,0.06);\n }\n\n .card-number {\n font-family: Georgia, 'Times New Roman', serif;\n font-size: 36px;\n font-weight: 700;\n color: #e07b2a;\n margin-bottom: 20px;\n }\n\n .card-title {\n font-size: 17px;\n font-weight: 700;\n color: #1a2340;\n margin-bottom: 14px;\n line-height: 1.4;\n }\n\n .card-body {\n font-size: 15px;\n font-weight: 300;\n color: #444444;\n line-height: 1.75;\n }\n\n /* Quote banner */\n .quote-banner {\n background-color: #fdf6ec;\n border-radius: 12px;\n padding: 36px 48px;\n margin-top: 16px;\n }\n\n .quote-text {\n font-family: Georgia, 'Times New Roman', serif;\n font-size: 18px;\n font-style: italic;\n font-weight: 700;\n color: #1a2340;\n line-height: 1.7;\n text-align: center;\n }\n\n /* Animations */\n @keyframes fadeUp {\n from { opacity: 0; transform: translateY(10px); }\n to { opacity: 1; transform: translateY(0); }\n }\n\n .anim {\n opacity: 0;\n animation: fadeUp 600ms ease forwards;\n }\n\n .d1 { animation-delay: 50ms; }\n .d2 { animation-delay: 100ms; }\n .d3 { animation-delay: 150ms; }\n .d4 { animation-delay: 200ms; }\n .d5 { animation-delay: 250ms; }\n .d6 { animation-delay: 300ms; }\n .d7 { animation-delay: 350ms; }\n .d8 { animation-delay: 400ms; }\n </style>\n</head>\n<body>\n <div class="section">\n\n <!-- Badge -->\n <div class="badge anim d1">\n <span class="badge-star">★</span>\n THE HONEST QUESTION\n </div>\n\n <!-- Headline -->\n <h1 class="headline anim d2">\n "But will this actually work for <em>my</em><br>property?"\n </h1>\n\n <!-- Body -->\n <p class="body-text anim d3">\n It's the one question every serious portfolio landlord asks. And it should be. You'd be investing money into furniture, decoration and a property strategy that isn't proven for your specific postcode yet. Here's how we answer it, before you spend a penny.\n </p>\n\n <!-- Cards -->\n <div class="cards">\n <div class="card anim d4">\n <div class="card-number">01</div>\n <div class="card-title">We run due diligence before we accept a property.</div>\n <div class="card-body">Not every property is a fit. We pull local short-let data for your postcode, check the property type against our top-performing comparables, and tell you honestly whether the maths works. If it doesn't, we say so. We aren't trying to take on every property.</div>\n </div>\n\n <div class="card anim d5">\n <div class="card-number">02</div>\n <div class="card-title">We use furniture and decoration we've already tested.</div>\n <div class="card-body">Across 3,000+ guests and properties from studio flats to 10-bedroom houses, we know exactly what furniture, decoration and layout converts to 5-star reviews and high occupancy in each area. We don't experiment with your money. We deploy what's already proven.</div>\n </div>\n\n <div class="card anim d6">\n <div class="card-number">03</div>\n <div class="card-title">We carry the financial risk in writing.</div>\n <div class="card-body">If your income doesn't rise by at least 30% against your buy-to-let baseline in the first 12 months, we refund the full cost of the furniture and decoration. In your signed contract. Not a marketing line.</div>\n </div>\n </div>\n\n <!-- Quote Banner -->\n <div class="quote-banner anim d7">\n <p class="quote-text">\n The reason we can offer that guarantee is the same reason your accountant trusts a forecast. It's based on data we've already seen, on properties we already run.\n </p>\n </div>\n\n </div>\n</body>\n</html>\n","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"65eb072f9671ba48e6c8390b","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-06-06T15:52:03.807Z","updatedAt":"2026-06-06T16:02:10.679Z","__v":0},{"_id":"6a244491adc19756af68bdb8","type":"component","isTemplate":false,"name":"button","content":{"buttonType":"button","box":{"bottom":"none","top":"none","right":"large","left":"large"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"linking":{"isInternal":true},"size":"small","align":"center","text":"Klick mich!","borderRadius":"minor","plainText":"Get my free Holiday Let Report","clickId":"button_click_4i1zyj","animation":"","wysiwygHtml":"Get my free Holiday Let Report
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T16:02:25.940Z","updatedAt":"2026-06-06T16:02:40.521Z","__v":0},{"_id":"6a244223294a83d3ee8eeaa0","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!DOCTYPE html>\n<html lang="en">\n<head>\n<meta charset="UTF-8">\n<meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover">\n<title>ERTE · Case Study 02 · Saima Iqbal</title>\n<link rel="preconnect" href="https://fonts.googleapis.com">\n<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>\n<link rel="preconnect" href="https://elfsightcdn.com">\n<link rel="preconnect" href="https://assets.cdn.filesafe.space">\n<link 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.cs-review-body,.cs-description-body{font-size:14.5px}\n .cs-description{padding:18px}\n .cs-widget-block{padding:20px 15px;margin-bottom:18px}\n .cs-widget-sub{font-size:13.5px}\n .cs-widget-frame{min-height:340px}\n .cs-stats{margin-bottom:24px}\n .cs-stat{padding:16px 18px}\n .cs-cta{padding:20px 18px;gap:16px}\n .cs-cta-title{font-size:17px}\n}\n\n@media(prefers-reduced-motion:reduce){\n *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important;scroll-behavior:auto!important}\n}\n</style>\n</head>\n<body>\n\n\n<section class="case-study" id="case-study-saima">\n\n <header class="cs-header">\n <div class="cs-eyebrow"><span class="dot"></span> Case Study 02 · Portfolio Owner</div>\n <h2 class="cs-title">\n How Saima Runs <span class="accent">9 Properties Without Lifting a Phone</span>\n </h2>\n <p class="cs-sub">\n 9 property portfolio in Reading, including a fully compliant HMO. One point of contact. Council compliance handled. Transparent costs on every job.\n </p>\n </header>\n\n <div class="cs-grid reverse">\n\n <div class="cs-photo">\n <div class="cs-photo-head">\n <div class="cs-photo-label">Inside the Portfolio</div>\n <div class="cs-photo-title">One of Saima's 9 managed properties</div>\n <div class="cs-photo-sub">Fully compliant. Fully managed. Fully transparent.</div>\n </div>\n <div class="cs-photo-widget">\n <img class="cs-photo-img" src="https://assets.cdn.filesafe.space/RJEXX2KGpKiTkVUUOGDr/media/69b460d3fc5128ba3879af12.jpg" alt="One of Saima's 9 managed properties" loading="lazy" decoding="async">\n </div>\n </div>\n\n <div class="cs-content">\n\n <div class="cs-review">\n <div class="cs-review-top">\n <div class="cs-review-author">\n <div class="cs-review-avatar">SI</div>\n <div>\n <div class="cs-review-name">Saima Iqbal</div>\n <div class="cs-review-meta">9 Properties + HMO Owner</div>\n </div>\n </div>\n <div class="cs-review-stars">★★★★★</div>\n </div>\n <h3 class="cs-review-title">"Excellent Maintenance and Dealings"</h3>\n <p class="cs-review-body">\n Emerson has been managing <span class="hl">9 properties including an HMO property</span> with complete compliance of the Reading Borough Council rules and regulations and liaising with them perfectly. He does all the maintenance work in the most economical ways and <span class="hl">is fully transparent with all costs.</span>\n </p>\n <div class="cs-review-tag">\n <svg viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z"/></svg>\n Verified Trustpilot Review\n </div>\n </div>\n\n <div class="cs-description">\n <div class="cs-description-label">What we did for Saima</div>\n <h4 class="cs-description-title">A full portfolio under one roof, zero compliance stress</h4>\n <p class="cs-description-body">\n Saima runs a <strong>9 property portfolio in Reading</strong>, including an HMO. The Borough Council compliance load alone, the inspections, the licensing, the regulation, was eating into her time and her margin. We took the whole portfolio onto our books. Every property now runs through <strong>one point of contact</strong>, with <strong>full Borough Council compliance</strong>, maintenance handled the most economical way, and a <strong>transparent cost breakdown on every job</strong>. She gets the income. We handle everything else.\n </p>\n </div>\n\n </div>\n </div>\n\n <div class="cs-widget-block">\n <div class="cs-widget-head">\n <div class="cs-widget-text">\n <div class="cs-widget-label">What guests and tenants are saying</div>\n <h3 class="cs-widget-title">Real reviews across her portfolio.</h3>\n <p class="cs-widget-sub">\n Live reviews pulled across Saima's properties. Same standard maintained whether it's an HMO room or a long-stay let.\n </p>\n </div>\n <div class="cs-widget-badge"><span class="pulse"></span> Live Now</div>\n </div>\n <div class="cs-widget-frame">\n <div class="elfsight-app-d4c2c3d7-ac4f-4864-85e1-e2ada04e8a22" data-elfsight-app-lazy></div>\n </div>\n </div>\n\n <div class="cs-stats">\n <div class="cs-stat"><div class="cs-stat-num">9</div><div class="cs-stat-label">Properties Managed</div></div>\n <div class="cs-stat"><div class="cs-stat-num">100%</div><div class="cs-stat-label">Council Compliant</div></div>\n <div class="cs-stat"><div class="cs-stat-num">5★</div><div class="cs-stat-label">Owner Rating</div></div>\n </div>\n\n</section>\n<script src="https://elfsightcdn.com/platform.js" async></script>\n</body>\n</html>","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"65eb072f9671ba48e6c8390b","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-06-06T15:52:03.840Z","updatedAt":"2026-06-08T10:16:07.603Z","__v":0},{"_id":"6a2444c1e8a8464db8286810","type":"component","isTemplate":false,"name":"button","content":{"buttonType":"button","box":{"bottom":"none","top":"none","right":"large","left":"large"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"linking":{"isInternal":true},"size":"small","align":"center","text":"Klick mich!","borderRadius":"minor","plainText":"Get my free Holiday Let Report","clickId":"button_click_uq3a1s","animation":"","wysiwygHtml":"Get my free Holiday Let Report
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T16:03:13.255Z","updatedAt":"2026-06-06T16:03:21.109Z","__v":0},{"_id":"6a244223294a83d3ee8eeaa6","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!-- ERTE — Two Written Guarantees · deluxe section\n Lives right after the services carousel. Target of the "Full guarantee\n details below" links inside the carousel modals.\n Performance:\n · One IntersectionObserver for the whole section\n · Badge numbers animate once on reveal, then idle\n · NO rotating rings, NO pulsing loops on badges (every guarantee\n runs three simultaneously = expensive). 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.erte-guar-text{order:2;text-align:center}\n .erte-guar-rev .erte-guar-stats{direction:ltr}\n .erte-guar-rev .erte-guar-eyebrow-row{justify-content:center}\n .erte-guar-stats{grid-template-columns:1fr 1fr}\n .erte-guar-badge-wrap{width:clamp(140px,34vw,170px);height:clamp(140px,34vw,170px)}\n}\n@container (max-width:480px){\n .erte-guar-stats{grid-template-columns:1fr}\n}\n@supports not (container-type:inline-size){\n @media(max-width:760px){\n .erte-guar-row,\n .erte-guar-rev{grid-template-columns:1fr;justify-items:center;text-align:center}\n .erte-guar-rev .erte-guar-badge-wrap{order:1}\n .erte-guar-rev .erte-guar-text{order:2;text-align:center}\n .erte-guar-rev .erte-guar-stats{direction:ltr}\n .erte-guar-stats{grid-template-columns:1fr 1fr}\n .erte-guar-badge-wrap{width:150px;height:150px}\n }\n @media(max-width:480px){.erte-guar-stats{grid-template-columns:1fr}}\n}\n/* ─── KEYFRAMES (minimal set) ─── */\n@keyframes 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This is how we move the next risk off your balance sheet — in writing, in your signed contract.</p>\n </div>\n <div class="erte-guar-list">\n <!-- 01 · REVENUE (badge left) -->\n <article id="guarantees-revenue" class="erte-guar-row" data-erte-gr="revenue">\n <div class="erte-guar-badge-wrap">\n <div class="erte-guar-badge">\n <div class="erte-guar-adorn">\n <!-- trending up icon -->\n <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><polyline points="23 6 13.5 15.5 8.5 10.5 1 18"/><polyline points="17 6 23 6 23 12"/></svg>\n </div>\n <div class="erte-guar-bignum" data-erte-guar-anim="30" data-erte-guar-suffix="%+">\n <span class="erte-guar-numval">30</span><span class="erte-guar-numsuffix">%+</span>\n </div>\n <div class="erte-guar-badge-label">Revenue Guarantee</div>\n </div>\n </div>\n <div class="erte-guar-text">\n <div class="erte-guar-eyebrow-row">\n <span class="erte-guar-tag">Guarantee 01 · Revenue</span>\n </div>\n <h3 class="erte-guar-h3">Earn at least 30% more in twelve months, or we refund your furniture and decoration in full.</h3>\n <p class="erte-guar-desc">Measured against your buy-to-let baseline over a continuous twelve-month window. If we miss the 30% uplift and you exit for that reason, we refund the documented cost of the furniture and decoration you bought on spec.</p>\n <div class="erte-guar-stats">\n <div class="erte-guar-stat">\n <div class="erte-guar-stat-num">30<span class="erte-guar-numsuffix">%+</span></div>\n <div class="erte-guar-stat-label">Income uplift, year one</div>\n </div>\n <div class="erte-guar-stat">\n <div class="erte-guar-stat-num">£0</div>\n <div class="erte-guar-stat-label">Furniture cost if we miss</div>\n </div>\n <div class="erte-guar-stat">\n <div class="erte-guar-stat-num">12</div>\n <div class="erte-guar-stat-label">Months in the window</div>\n </div>\n </div>\n </div>\n </article>\n <!-- 02 · RATING (text left, badge right) -->\n <article id="guarantees-rating" class="erte-guar-row erte-guar-rev" data-erte-gr="rating">\n <div class="erte-guar-badge-wrap">\n <div class="erte-guar-badge">\n <div class="erte-guar-adorn">\n <span class="erte-guar-star"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg></span>\n <span class="erte-guar-star"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg></span>\n <span class="erte-guar-star"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg></span>\n <span class="erte-guar-star"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg></span>\n </div>\n <div class="erte-guar-bignum" data-erte-guar-anim="4" data-erte-guar-suffix="">\n <span class="erte-guar-numval">4</span>\n </div>\n <div class="erte-guar-badge-label">Rating Guarantee</div>\n </div>\n </div>\n <div class="erte-guar-text">\n <div class="erte-guar-eyebrow-row">\n <span class="erte-guar-tag">Guarantee 02 · Rating</span>\n </div>\n <h3 class="erte-guar-h3">If your rating slips below 4 stars, we work for free until it’s back above 4.5.</h3>\n <p class="erte-guar-desc">Our economics are aligned with yours. If your average guest rating falls below 4.0, our management fee stops until we bring it back above 4.5. No review-dispute process. No small print. Tracked live from platform data.</p>\n <div class="erte-guar-stats">\n <div class="erte-guar-stat">\n <div class="erte-guar-stat-num">4.0</div>\n <div class="erte-guar-stat-label">Threshold before fees pause</div>\n </div>\n <div class="erte-guar-stat">\n <div class="erte-guar-stat-num">4.5</div>\n <div class="erte-guar-stat-label">Target before fees resume</div>\n </div>\n <div class="erte-guar-stat">\n <div class="erte-guar-stat-num">0<span class="erte-guar-numsuffix">%</span></div>\n <div class="erte-guar-stat-label">Fee while rating is low</div>\n </div>\n </div>\n </div>\n </article>\n </div>\n <!-- FOOTER -->\n <div class="erte-guar-footer">\n <p>Every figure on this page is a written contract term. 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.cs-review-body,.cs-description-body{font-size:14.5px}\n .cs-description{padding:18px}\n .cs-widget-block{padding:20px 15px;margin-bottom:18px}\n .cs-widget-sub{font-size:13.5px}\n .cs-widget-frame{min-height:340px}\n .cs-stats{margin-bottom:24px}\n .cs-stat{padding:16px 18px}\n .cs-cta{padding:20px 18px;gap:16px}\n .cs-cta-title{font-size:17px}\n}\n\n@media(prefers-reduced-motion:reduce){\n *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important;scroll-behavior:auto!important}\n}\n</style>\n</head>\n<body>\n\n\n<section class="case-study" id="case-study-adi">\n\n <header class="cs-header">\n <div class="cs-eyebrow"><span class="dot"></span> Case Study 03 · 10 Bed House</div>\n <h2 class="cs-title">\n A 10 Bedroom House Run Like a <span class="accent">Boutique Hotel</span>\n </h2>\n <p class="cs-sub">\n ADI Ltd handed over a 10 bedroom property. We took it on the way an owner would, not a third party. The booking calendar tells the rest.\n </p>\n </header>\n\n <div class="cs-grid">\n\n <div class="cs-photo">\n <div class="cs-photo-head">\n <div class="cs-photo-label">Inside the Property</div>\n <div class="cs-photo-title">10 bedrooms. Professionally staged. Listed everywhere.</div>\n <div class="cs-photo-sub">Photographed for booking platforms and direct guests</div>\n </div>\n <div class="cs-photo-widget">\n <div class="elfsight-app-6fe6e688-27f8-4734-9483-0fe069ab7702" data-elfsight-app-lazy></div>\n </div>\n </div>\n\n <div class="cs-content">\n\n <div class="cs-review">\n <div class="cs-review-top">\n <div class="cs-review-author">\n <div class="cs-review-avatar">AL</div>\n <div>\n <div class="cs-review-name">ADI Ltd</div>\n <div class="cs-review-meta">10 Bedroom House Owner</div>\n </div>\n </div>\n <div class="cs-review-stars">★★★★★</div>\n </div>\n <h3 class="cs-review-title">"Literally the Best Out There"</h3>\n <p class="cs-review-body">\n <span class="hl">Emerson is the best at what he does</span>, and not only does he provide honest feedback, he delivers on his promises. He provides a bespoke and tailored experience from the very start, and <span class="hl">takes on the management role from an owner's perspective rather than a third party.</span> You feel like he never sleeps, always on hand with any queries, along with <span class="hl">making analytical recommendations which sets him apart from all competition.</span>\n </p>\n <div class="cs-review-tag">\n <svg viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.27 5.82 22 7 14.14l-5-4.87 6.91-1.01L12 2z"/></svg>\n Verified Trustpilot Review\n </div>\n </div>\n\n <div class="cs-description">\n <div class="cs-description-label">What we did for ADI Ltd</div>\n <h4 class="cs-description-title">Owner-grade management, on a property that punishes shortcuts</h4>\n <p class="cs-description-body">\n A 10 bedroom house is a different animal. Get it wrong and it sits empty, gets damaged, or eats your margin in cleaning bills. We took it on the way we'd take on our own. That means <strong>honest feedback</strong> when something isn't working, <strong>analytical recommendations</strong> backed by booking data, and a hands-on approach the average letting agent simply can't match. The owner doesn't lift a phone. The property runs like a boutique hotel.\n </p>\n </div>\n\n </div>\n </div>\n\n <div class="cs-widget-block">\n <div class="cs-widget-head">\n <div class="cs-widget-text">\n <div class="cs-widget-label">His live booking calendar</div>\n <h3 class="cs-widget-title">10 bedrooms. Filling up months ahead.</h3>\n <p class="cs-widget-sub">\n Live Airbnb calendar from the listing. Every filled night is a confirmed paying guest. Big properties book differently. This one books consistently.\n </p>\n </div>\n <div class="cs-widget-badge"><span class="pulse"></span> Live Now</div>\n </div>\n <div class="cs-widget-frame">\n <div class="elfsight-app-19e044fa-1395-49a4-90f7-16a7cad47314" data-elfsight-app-lazy></div>\n </div>\n </div>\n\n <div class="cs-stats">\n <div class="cs-stat"><div class="cs-stat-num">5★</div><div class="cs-stat-label">Trustpilot Rating</div></div>\n <div class="cs-stat"><div class="cs-stat-num">24/7</div><div class="cs-stat-label">Owner Support</div></div>\n <div class="cs-stat"><div class="cs-stat-num">100%</div><div class="cs-stat-label">Hands-Off Management</div></div>\n </div>\n\n</section>\n<script src="https://elfsightcdn.com/platform.js" async></script>\n</body>\n</html>","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"65eb072f9671ba48e6c8390b","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-06-06T16:04:19.776Z","updatedAt":"2026-06-08T10:16:14.780Z","__v":0},{"_id":"6a244528d30d85fcb7271c80","type":"component","isTemplate":false,"name":"button","content":{"buttonType":"button","box":{"bottom":"none","top":"none","right":"large","left":"large"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"linking":{"isInternal":true},"size":"small","align":"center","text":"Klick mich!","borderRadius":"minor","plainText":"Get my free Holiday Let Report","clickId":"button_click_ijbar8","animation":"","wysiwygHtml":"Get my free Holiday Let Report
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T16:04:56.774Z","updatedAt":"2026-06-06T16:05:02.283Z","__v":0},{"_id":"6a24453be8a8464db82869c2","type":"component","isTemplate":false,"name":"embed","content":{"body":"<!DOCTYPE html>\n<html lang="en">\n<head>\n <meta charset="UTF-8" />\n <meta name="viewport" content="width=device-width, initial-scale=1.0"/>\n <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;700&display=swap" rel="stylesheet"/>\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n }\n\n body {\n background-color: #ffffff;\n font-family: 'Roboto', sans-serif;\n display: flex;\n justify-content: center;\n align-items: center;\n min-height: 100vh;\n padding: 24px;\n }\n\n @keyframes fadeSlideUp {\n from {\n opacity: 0;\n transform: translateY(10px);\n }\n to {\n opacity: 1;\n transform: translateY(0);\n }\n }\n\n .badge {\n display: inline-flex;\n align-items: center;\n gap: 8px;\n background-color: #FFF0E6;\n color: #F47B30;\n font-family: 'Roboto', sans-serif;\n font-weight: 700;\n font-size: 13px;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n padding: 12px 24px;\n border-radius: 9999px;\n box-shadow: 0 4px 12px rgba(244, 123, 48, 0.12);\n opacity: 0;\n transform: translateY(10px);\n animation: fadeSlideUp 600ms ease forwards;\n animation-delay: 100ms;\n white-space: nowrap;\n }\n\n .badge .star {\n font-size: 13px;\n line-height: 1;\n }\n </style>\n</head>\n<body>\n <div class="badge">\n <span class="star">★</span>\n TWELVE MONTHS FROM TODAY\n </div>\n</body>\n</html>\n","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"65eb072f9671ba48e6c8390b","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-06-06T16:05:15.884Z","updatedAt":"2026-06-06T16:05:20.115Z","__v":0},{"_id":"6a24454ca4b38c1330cbdceb","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"xLarge","top":"xLarge","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"center","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"What it actually looks like, a year from signing.","wysiwygHtml":"The income is higher. Conservatively, 30% higher than your buy-to-let baseline. In most cases, more. The number arrives in your account every month with a statement your accountant can read in 30 seconds.
You haven't been to the property. You haven't answered a guest message. You haven't bought a curtain. If you wanted to use it yourself for a family weekend, you'd open the dashboard and block out the dates.
The property you've owned for ten or fifteen years now has hundreds of 5-star reviews from people who loved staying there. Some of those reviews are from contractors relocating to the area. Some are from couples getting married nearby. Some are from families on a UK trip. They booked the place because it felt like a home, and they left it the way they found it.
You're no longer hostage to whatever the next Renters' Rights amendment or EPC deadline is. You're not waiting on a letter from the council. You're not chasing a tenant for two months of arrears. The asset is back under your control, in better condition than it's been in years.
That's not a marketing promise. It's a contract. The 30% uplift is the floor. The furniture refund is the safety net. The rest is the work we do every day for 3,000+ guests already.
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b163f0184c1c0536c1c4","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-06-06T16:05:55.600Z","updatedAt":"2026-06-06T16:06:30.929Z","__v":0},{"_id":"6a244597b37bf5dda49471bd","type":"component","isTemplate":false,"name":"button","content":{"buttonType":"button","box":{"bottom":"none","top":"none","right":"large","left":"large"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"linking":{"isInternal":true},"size":"small","align":"center","text":"Klick mich!","borderRadius":"minor","plainText":"Get my free Holiday Let Report","clickId":"button_click_blmnla","animation":"","wysiwygHtml":"Get my free Holiday Let Report
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b167f0184c1c0536c224","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"button","createdAt":"2026-06-06T16:06:47.096Z","updatedAt":"2026-06-06T16:06:50.481Z","__v":0},{"_id":"6a244224294a83d3ee8eebce","type":"component","isTemplate":false,"name":"gridRow","content":{"box":{"left":"none","right":"none","top":"xLarge","bottom":"none","backgroundColor":"#FFFFFF","bgImage":{"visible":false,"src":"https://perspective.imgix.net/6790a6e9414bab003b2fa810.png?auto=format,compress&w=720&dpr=2","opacity":100,"focalPoint":{"x":49.81549815498155,"y":4}}}},"categoryId":"5a957843b727462286d2d61e","sectionId":"5a957be4a2f9ed33569e4b6e","campaignId":"69d68d53be69543faac3e7de","components":[{"_id":"6a244224294a83d3ee8eebd2","type":"component","isTemplate":false,"name":"gridColumn","content":{"box":{"left":"none","right":"none","top":"none","bottom":"none"},"framed":false},"parentId":"6a244224294a83d3ee8eebce","categoryId":"5a957843b727462286d2d61e","sectionId":"5a957be4a2f9ed33569e4b6e","campaignId":"69d68d53be69543faac3e7de","components":[{"_id":"6a244224294a83d3ee8eebd7","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"small","top":"none","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"center","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"Questions?","wysiwygHtml":"Questions?
"},"parentId":"6a244224294a83d3ee8eebd2","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6557bc4b32dfc44fb3c33b11","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-06-06T15:52:04.687Z","updatedAt":"2026-06-06T15:52:04.687Z","__v":0},{"_id":"6a244224294a83d3ee8eebd9","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"large","top":"small","right":"xLarge","left":"xLarge","backgroundColor":"transparent"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"center","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"Frequently Asked Questions","color":"transparent","wysiwygHtml":"Frequently Asked Questions
"},"parentId":"6a244224294a83d3ee8eebd2","categoryId":"5a957843b727462286d2d61e","sectionId":"5a957be4a2f9ed33569e4b6e","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"6a244223294a83d3ee8ee99f","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-06-06T15:52:04.696Z","updatedAt":"2026-06-06T15:52:04.696Z","__v":0},{"_id":"6a2445b78aa825d1a52f1f8a","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"xLarge","top":"xLarge","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"left","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"What areas in the UK do you cover? BerkshireGreater London OxfordshireBristol What does it actually cost to run a Holiday Let? 3 Types of Expenses 1st. Property overheads This includes things like the mortgage, utility bills, council tax, insurance, service charge, ground rent, internet, and other regular property costs. 2nd. Booking costs These are the costs linked to getting and processing bookings. This includes OTA commission, payment processor fees, and management fees where applicable. 3rd. Guest-ready costs This includes cleaning, laundry, linen replacement, toiletries, toilet paper, tea, coffee, milk, bin bags, washing-up liquid, and other guest supplies. In practice, these costs are usually built into the pricing. Booking costs, like OTA commissions and payment processing, are included in the nightly rate. Guest-ready costs such as cleaning, laundry, consumables, and linen wear are covered through the cleaning fee. Running a holiday let comes with various costs, but these are usually not seen as unexpected expenses. A good pricing structure considers these factors from the beginning. This way, the property remains profitable while also providing guests with a great experience. How do you know what my property could earn? We pull live data from your postcode. Real occupancy, real nightly rates, real revenue from similar properties. Not national averages. What if my property doesn't suit as a Holiday Let? Not every property is the right fit for the holiday let model, and that is completely fine. A holiday let is simply one strategy within property, alongside others such as B2L, HMO, emergency accommodation, supported living, or social housing. The right approach will always depend on the property itself, the area, and the landlord’s goals. In our experience, landlords often seek alternatives for these main reasons: They are frustrated with increasing regulation in the private rental sector. They want to go abroad for a while and come back easily, without the hassle of fighting for their property in court. They want to improve the standard of their property while still earning from it. Most landlords want three main things: more control over their asset, better financial returns, and a property they can be proud of. That said, not every property is suitable for short-term rental. Around a third of the properties we assess are not the right fit for the holiday let model. If yours isn't one of them, we'll make that clear in the report. This way, we won't waste your time forcing the wrong strategy on the wrong property. Will I need to spend money before it can earn? Yes, in most cases, some upfront investment is needed. This can include furniture, decoration, styling, and small improvements. It all depends on the property's current condition. The best properties often have one thing in common: they meet a higher standard. Better condition, better furnishing, and a more polished finish usually lead to better guest appeal and stronger revenue. What worked a few years ago with simple furnishings often won’t cut it today. Guest expectations are higher now, and so is the competition. Does occupancy hold year-round? Demand will vary depending on the season, the area, the type of property, and the types of guests it attracts. A holiday let can attract various groups. Contractors, tourists, family reunions, wedding guests, relocators, and working professionals all book for different lengths and times. For that reason, it would be unrealistic to expect the same occupancy every month. Some periods will be stronger than others. The best way to estimate occupancy is to look at similar properties in the area. Focus on those with comparable bedrooms, amenities, and guest appeal. This method helps create a realistic yearly average instead of using a fixed monthly number. Which is why the Holiday Report is insightful to this aspect.","wysiwygHtml":"What areas in the UK do you cover?
Berkshire
Greater London
Oxfordshire
Bristol
What does it actually cost to run a Holiday Let?
3 Types of Expenses
1st. Property overheads
This includes things like the mortgage, utility bills, council tax, insurance, service charge, ground rent, internet, and other regular property costs.
2nd. Booking costs
These are the costs linked to getting and processing bookings. This includes OTA commission, payment processor fees, and management fees where applicable.
3rd. Guest-ready costs
This includes cleaning, laundry, linen replacement, toiletries, toilet paper, tea, coffee, milk, bin bags, washing-up liquid, and other guest supplies.
In practice, these costs are usually built into the pricing.
Booking costs, like OTA commissions and payment processing, are included in the nightly rate.
Guest-ready costs such as cleaning, laundry, consumables, and linen wear are covered through the cleaning fee.
Running a holiday let comes with various costs, but these are usually not seen as unexpected expenses.
A good pricing structure considers these factors from the beginning.
This way, the property remains profitable while also providing guests with a great experience.
How do you know what my property could earn?
We pull live data from your postcode. Real occupancy, real nightly rates, real revenue from similar properties.
Not national averages.
What if my property doesn't suit as a Holiday Let?
Not every property is the right fit for the holiday let model, and that is completely fine.
A holiday let is simply one strategy within property, alongside others such as B2L, HMO, emergency accommodation, supported living, or social housing.
The right approach will always depend on the property itself, the area, and the landlord’s goals.
In our experience, landlords often seek alternatives for these main reasons:
They are frustrated with increasing regulation in the private rental sector.
They want to go abroad for a while and come back easily, without the hassle of fighting for their property in court.
They want to improve the standard of their property while still earning from it.
Most landlords want three main things: more control over their asset, better financial returns, and a property they can be proud of.
That said, not every property is suitable for short-term rental. Around a third of the properties we assess are not the right fit for the holiday let model.
If yours isn't one of them, we'll make that clear in the report.
This way, we won't waste your time forcing the wrong strategy on the wrong property.
Will I need to spend money before it can earn?
Yes, in most cases, some upfront investment is needed.
This can include furniture, decoration, styling, and small improvements. It all depends on the property's current condition.
The best properties often have one thing in common: they meet a higher standard. Better condition, better furnishing, and a more polished finish usually lead to better guest appeal and stronger revenue.
What worked a few years ago with simple furnishings often won’t cut it today. Guest expectations are higher now, and so is the competition.
Does occupancy hold year-round?
Demand will vary depending on the season, the area, the type of property, and the types of guests it attracts.
A holiday let can attract various groups.
Contractors, tourists, family reunions, wedding guests, relocators, and working professionals all book for different lengths and times.
For that reason, it would be unrealistic to expect the same occupancy every month. Some periods will be stronger than others.
The best way to estimate occupancy is to look at similar properties in the area. Focus on those with comparable bedrooms, amenities, and guest appeal. This method helps create a realistic yearly average instead of using a fixed monthly number.
Which is why the Holiday Report is insightful to this aspect.
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.erte-vs-icon svg{width:12px;height:12px}\n .erte-vs .erte-vs-tag{font-size:8px;padding:2px 6px}\n .erte-vs .erte-vs-colh{padding:8px 6px;font-size:9px}\n .erte-vs .erte-vs-colh:first-child{padding-left:16px}\n}\n@supports not (container-type:inline-size){\n @media(max-width:780px){\n .erte-vs .erte-vs-hero{grid-template-columns:1fr;text-align:center}\n .erte-vs .erte-vs-cols,.erte-vs .erte-vs-row{grid-template-columns:1fr 54px 54px}\n .erte-vs .erte-vs-feature{padding:13px 16px;font-size:13px}\n }\n}\n\n@keyframes erte-vs-pulse{0%,100%{opacity:1}50%{opacity:.4}}\n\n@media(prefers-reduced-motion:reduce){\n .erte-vs *{animation:none!important;transition:none!important}\n .erte-vs .erte-vs-eyebrow,.erte-vs .erte-vs-h2,.erte-vs .erte-vs-lede,\n .erte-vs .erte-vs-hero{opacity:1!important;transform:none!important}\n}\n</style>\n\n<section class="erte-vs" data-erte-vs>\n <div class="erte-vs-head">\n <div class="erte-vs-eyebrow"><span class="erte-vs-pulse"></span> The Honest Comparison</div>\n <h2 class="erte-vs-h2">What You Get With Us <span class="erte-vs-pop">vs.</span> The Average Manager</h2>\n <p class="erte-vs-lede">We benchmarked our full service against what standard holiday let managers publicly advertise. Tap any category to see the breakdown.</p>\n </div>\n\n <div class="erte-vs-wrap">\n\n <!-- HERO STAT -->\n <div class="erte-vs-hero">\n <div class="erte-vs-hero-num" data-erte-vs-bigcount>0</div>\n <div class="erte-vs-hero-text">\n <div class="erte-vs-hero-kicker">Exclusive to us</div>\n <h3 class="erte-vs-hero-title">Services the average competitor simply doesn’t offer</h3>\n <p class="erte-vs-hero-sub">Everything the standard manager does, plus an entire layer of service built around protecting your property and maximising your income.</p>\n </div>\n </div>\n\n <!-- Toolbar -->\n <div class="erte-vs-toolbar">\n <button class="erte-vs-toggle-all" data-erte-vs-toggle-all aria-label="Expand all categories">\n <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"><polyline points="6 9 12 15 18 9"/></svg>\n <span data-erte-vs-toggle-label>Expand all</span>\n </button>\n </div>\n\n <!-- Accordion -->\n <div class="erte-vs-acc" data-erte-vs-acc></div>\n\n <div class="erte-vs-foot">\n <p><strong>Same hands-off experience. 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Whether short-term, mid-term, or a hybrid approach, we'll tell you which model fits your property and goals
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No cherry-picking, no filters.</p>\n </div>\n\n <!-- HERO STAT CARD -->\n <div class="erte-rev-hero">\n <div class="erte-rev-hero-card">\n\n <div class="erte-rev-bigstar">\n <div class="erte-rev-bignum">3,000+</div>\n <div class="erte-rev-bigplus">happy guests</div>\n </div>\n\n <div class="erte-rev-hero-body">\n <div class="erte-rev-hero-kicker">Trusted by guests</div>\n <h3 class="erte-rev-hero-title">Rated excellent across every platform</h3>\n <p class="erte-rev-hero-sub">Over three thousand guests have stayed with us — and rated us across Airbnb, Booking.com, Google, and more.</p>\n <div class="erte-rev-platforms">\n <span class="erte-rev-pill">\n <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M3 9l9-7 9 7v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z"/><polyline points="9 22 9 12 15 12 15 22"/></svg>\n Airbnb\n </span>\n <span class="erte-rev-pill">\n <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><rect x="2" y="3" width="20" height="14" rx="2" ry="2"/><line x1="8" y1="21" x2="16" y2="21"/><line x1="12" y1="17" x2="12" y2="21"/></svg>\n Booking.com\n </span>\n <span class="erte-rev-pill">\n <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="10"/><path d="M8 14s1.5 2 4 2 4-2 4-2"/><line x1="9" y1="9" x2="9.01" y2="9"/><line x1="15" y1="9" x2="15.01" y2="9"/></svg>\n Google\n </span>\n <span class="erte-rev-pill">\n <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><polygon points="12 2 15.09 8.26 22 9.27 17 14.14 18.18 21.02 12 17.77 5.82 21.02 7 14.14 2 9.27 8.91 8.26 12 2"/></svg>\n Vrbo\n </span>\n </div>\n </div>\n\n </div>\n </div>\n\n <!-- ELFSIGHT EMBED -->\n <div class="erte-rev-embed">\n <script src="https://elfsightcdn.com/platform.js" async></script>\n <div class="elfsight-app-17a59d3c-8677-4a3a-bbbf-41373e830d14" data-elfsight-app-lazy></div>\n </div>\n\n</section>","provider":"custom-html","box":{"left":"none","right":"none","top":"small","bottom":"small"},"framed":false,"isGdprSensitive":false,"embedCustomHtmlNatively":true},"categoryId":"61af39fa0ff35780165e4faa","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"69d68d54be69543faac3e836","companyId":"699f875c2511d9bcb93955c6","componentType":"embed","createdAt":"2026-04-12T12:38:17.011Z","updatedAt":"2026-04-18T14:54:43.783Z","__v":0},{"_id":"69d68d57be69543faac3f065","type":"component","isTemplate":false,"name":"gridRow","content":{"box":{"left":"none","right":"none","top":"xLarge","bottom":"none","backgroundColor":"#FFFFFF","bgImage":{"visible":false,"src":"https://perspective.imgix.net/6790a6e9414bab003b2fa810.png?auto=format,compress&w=720&dpr=2","opacity":100,"focalPoint":{"x":49.81549815498155,"y":4}}}},"categoryId":"5a957843b727462286d2d61e","sectionId":"5a957be4a2f9ed33569e4b6e","campaignId":"69d68d53be69543faac3e7de","components":[{"_id":"69d68d57be69543faac3f069","type":"component","isTemplate":false,"name":"gridColumn","content":{"box":{"left":"none","right":"none","top":"none","bottom":"none"},"framed":false},"parentId":"69d68d57be69543faac3f065","categoryId":"5a957843b727462286d2d61e","sectionId":"5a957be4a2f9ed33569e4b6e","campaignId":"69d68d53be69543faac3e7de","components":[{"_id":"69d68d57be69543faac3f06e","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"small","top":"none","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"center","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"Questions?","wysiwygHtml":"Questions?
"},"parentId":"69d68d57be69543faac3f069","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6557bc4b32dfc44fb3c33b11","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"69d68d54be69543faac3e836","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-04-08T17:16:07.164Z","updatedAt":"2026-04-08T17:17:37.103Z","__v":0},{"_id":"69d68d57be69543faac3f070","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"large","top":"small","right":"xLarge","left":"xLarge","backgroundColor":"transparent"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"center","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"Frequently Asked Questions","color":"transparent","wysiwygHtml":"Frequently Asked Questions
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"},"parentId":"69dbe57bb10fbf78b37e0d13","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b16df0184c1c0536c314","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"69d68d54be69543faac3e836","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-04-12T18:33:31.858Z","updatedAt":"2026-04-18T11:05:54.176Z","__v":0},{"_id":"69dbe57bb10fbf78b37e0d28","type":"component","isTemplate":false,"name":"text","content":{"text":"Nein! Wir entwickeln regelmäßig neue Funktionen, Funnel-Vorlagen und vieles mehr, alles komplett kostenlos. Wenn wir ein Update veröffentlichen, erscheint dieses automatisch in Deinem Account.","size":"small","align":"left","color":"#5c5c5c","responsive":{"mapping":[],"options":{"offset":[],"size":[]},"hasContainer":true,"active":false},"box":{"top":"none","bottom":"none","left":"none","right":"none","backgroundColor":"transparent"},"kind":[],"plainText":"BerkshireGreater London OxfordshireBristol","wysiwygHtml":"Berkshire
Greater London
Oxfordshire
Bristol
What does it actually cost to run a Holiday Let?
"},"parentId":"69e365829b82f7becd42231a","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b16df0184c1c0536c314","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"69d68d54be69543faac3e836","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-04-18T11:05:38.691Z","updatedAt":"2026-04-18T11:05:38.691Z","__v":0},{"_id":"69e365829b82f7becd422321","type":"component","isTemplate":false,"name":"text","content":{"text":"Nein! Wir entwickeln regelmäßig neue Funktionen, Funnel-Vorlagen und vieles mehr, alles komplett kostenlos. Wenn wir ein Update veröffentlichen, erscheint dieses automatisch in Deinem Account.","size":"small","align":"left","color":"#5c5c5c","responsive":{"mapping":[],"options":{"offset":[],"size":[]},"hasContainer":true,"active":false},"box":{"top":"none","bottom":"none","left":"none","right":"none","backgroundColor":"transparent"},"kind":[],"plainText":"3 Types of Expenses 1st. Property overheads This includes things like the mortgage, utility bills, council tax, insurance, service charge, ground rent, internet, and other regular property costs. 2nd. Booking costs These are the costs linked to getting and processing bookings. This includes OTA commission, payment processor fees, and management fees where applicable. 3rd. Guest-ready costs This includes cleaning, laundry, linen replacement, toiletries, toilet paper, tea, coffee, milk, bin bags, washing-up liquid, and other guest supplies. In practice, these costs are usually built into the pricing. Booking costs, like OTA commissions and payment processing, are included in the nightly rate. Guest-ready costs such as cleaning, laundry, consumables, and linen wear are covered through the cleaning fee. Running a holiday let comes with various costs, but these are usually not seen as unexpected expenses. A good pricing structure considers these factors from the beginning. This way, the property remains profitable while also providing guests with a great experience.","wysiwygHtml":"3 Types of Expenses
1st. Property overheads
This includes things like the mortgage, utility bills, council tax, insurance, service charge, ground rent, internet, and other regular property costs.
2nd. Booking costs
These are the costs linked to getting and processing bookings. This includes OTA commission, payment processor fees, and management fees where applicable.
3rd. Guest-ready costs
This includes cleaning, laundry, linen replacement, toiletries, toilet paper, tea, coffee, milk, bin bags, washing-up liquid, and other guest supplies.
In practice, these costs are usually built into the pricing.
Booking costs, like OTA commissions and payment processing, are included in the nightly rate.
Guest-ready costs such as cleaning, laundry, consumables, and linen wear are covered through the cleaning fee.
Running a holiday let comes with various costs, but these are usually not seen as unexpected expenses.
A good pricing structure considers these factors from the beginning.
This way, the property remains profitable while also providing guests with a great experience.
How do you know what my property could earn?
"},"parentId":"69dbe57bb10fbf78b37e0d14","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b16df0184c1c0536c314","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"69d68d54be69543faac3e836","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-04-12T18:33:31.858Z","updatedAt":"2026-04-12T18:33:53.055Z","__v":0},{"_id":"69dbe57bb10fbf78b37e0d24","type":"component","isTemplate":false,"name":"text","content":{"text":"Ja! Wir haben ein ausgezeichnetes Support-Team, das Deine Fragen täglich beantwortet. Dazu musst Du einfach nur auf den \"Support Link\" unten Rechts auf unserer Seite klicken.","size":"small","align":"left","color":"#5c5c5c","responsive":{"mapping":[],"options":{"offset":[],"size":[]},"hasContainer":true,"active":false},"box":{"top":"none","bottom":"none","left":"none","right":"none","backgroundColor":"transparent"},"kind":[],"plainText":"We pull live data from your postcode. Real occupancy, real nightly rates, real revenue from similar properties. Not national averages.","wysiwygHtml":"We pull live data from your postcode. Real occupancy, real nightly rates, real revenue from similar properties.
Not national averages.
What if my property doesn't suit as a Holiday Let?
"},"parentId":"69dbe57bb10fbf78b37e0d17","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b16df0184c1c0536c314","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"69d68d54be69543faac3e836","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-04-12T18:33:31.867Z","updatedAt":"2026-04-12T18:34:16.131Z","__v":0},{"_id":"69dbe57bb10fbf78b37e0d2a","type":"component","isTemplate":false,"name":"text","content":{"text":"Ja, auf jeden Fall. Du kannst jederzeit mit einem Klick innerhalb der Software kündigen.","size":"small","align":"left","color":"#5c5c5c","responsive":{"mapping":[],"options":{"offset":[],"size":[]},"hasContainer":true,"active":false},"box":{"top":"none","bottom":"none","left":"none","right":"none","backgroundColor":"transparent"},"kind":[],"plainText":"Not every property is the right fit for the holiday let model, and that is completely fine. A holiday let is simply one strategy within property, alongside others such as B2L, HMO, emergency accommodation, supported living, or social housing. The right approach will always depend on the property itself, the area, and the landlord’s goals. In our experience, landlords often seek alternatives for these main reasons: They are frustrated with increasing regulation in the private rental sector. They want to go abroad for a while and come back easily, without the hassle of fighting for their property in court. They want to improve the standard of their property while still earning from it. Most landlords want three main things: more control over their asset, better financial returns, and a property they can be proud of. That said, not every property is suitable for short-term rental. Around a third of the properties we assess are not the right fit for the holiday let model. If yours isn't one of them, we'll make that clear in the report. This way, we won't waste your time forcing the wrong strategy on the wrong property.","wysiwygHtml":"Not every property is the right fit for the holiday let model, and that is completely fine.
A holiday let is simply one strategy within property, alongside others such as B2L, HMO, emergency accommodation, supported living, or social housing.
The right approach will always depend on the property itself, the area, and the landlord’s goals.
In our experience, landlords often seek alternatives for these main reasons:
They are frustrated with increasing regulation in the private rental sector.
They want to go abroad for a while and come back easily, without the hassle of fighting for their property in court.
They want to improve the standard of their property while still earning from it.
Most landlords want three main things: more control over their asset, better financial returns, and a property they can be proud of.
That said, not every property is suitable for short-term rental. Around a third of the properties we assess are not the right fit for the holiday let model.
If yours isn't one of them, we'll make that clear in the report.
This way, we won't waste your time forcing the wrong strategy on the wrong property.
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"},"parentId":"69dbe5b200cf07dfe97f7ae0","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b16df0184c1c0536c314","campaignId":"69d68d53be69543faac3e7de","components":[],"allowedChildSections":[],"pageId":"69d68d54be69543faac3e836","companyId":"699f875c2511d9bcb93955c6","componentType":"text","createdAt":"2026-04-12T18:34:26.110Z","updatedAt":"2026-04-12T18:34:41.297Z","__v":0},{"_id":"69dbe5b200cf07dfe97f7ae7","type":"component","isTemplate":false,"name":"text","content":{"text":"Ja, auf jeden Fall. Du kannst jederzeit mit einem Klick innerhalb der Software kündigen.","size":"small","align":"left","color":"#5c5c5c","responsive":{"mapping":[],"options":{"offset":[],"size":[]},"hasContainer":true,"active":false},"box":{"top":"none","bottom":"none","left":"none","right":"none","backgroundColor":"transparent"},"kind":[],"plainText":"Yes, in most cases, some upfront investment is needed. This can include furniture, decoration, styling, and small improvements. It all depends on the property's current condition. The best properties often have one thing in common: they meet a higher standard. Better condition, better furnishing, and a more polished finish usually lead to better guest appeal and stronger revenue. What worked a few years ago with simple furnishings often won’t cut it today. Guest expectations are higher now, and so is the competition.","wysiwygHtml":"Yes, in most cases, some upfront investment is needed.
This can include furniture, decoration, styling, and small improvements. It all depends on the property's current condition.
The best properties often have one thing in common: they meet a higher standard.
Better condition, better furnishing, and a more polished finish usually lead to better guest appeal and stronger revenue.
What worked a few years ago with simple furnishings often won’t cut it today. Guest expectations are higher now, and so is the competition.
Does occupancy hold year-round?
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A holiday let can attract various groups.
Contractors, tourists, family reunions, wedding guests, relocators, and working professionals all book for different lengths and times.
For that reason, it would be unrealistic to expect the same occupancy every month. Some periods will be stronger than others.
The best way to estimate occupancy is to look at similar properties in the area. Focus on those with comparable bedrooms, amenities, and guest appeal. This method helps create a realistic yearly average instead of using a fixed monthly number.
Which is why the Holiday Report is insightful to this aspect.
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